LVIIISELECTED WORK All work

NEW YORK
BAGEL BAR.

PACKAGING
New York Bagel Bar kraft packaging on a café table in warm afternoon light
PACKAGING

A pack system that reads in a stack: product first, craft second, New York as a quiet mark — reusable across bag, box, and merch.

Task & approach

Build one pack language that holds at point of sale and still works when the format changes.

Client
New York Bagel Bar
Role
Design Lead, Art Director
Scope
Package · Merchandise

Structured Visual Hierarchy

Immediate readability in retail contexts.

Product first — New York Bagel Bar
Product first
A language for every format — New York Bagel Bar
A language for every format

Minimal, Expressive Palette

Kraft paper paired with bold accents for a premium feel.

Kraft and bold accents — New York Bagel Bar
Kraft and bold accents
The take-away bag — New York Bagel Bar
The take-away bag

Cultural References

Subtle nods to New York’s urban character through icons and graphic motifs.

At the coffee bar — New York Bagel Bar
At the coffee bar
Out in the city — New York Bagel Bar
Out in the city

Modular, Scalable System

Flexible layouts across packaging formats, supporting limited editions and seasonal variations.

Coffee to go — New York Bagel Bar
Coffee to go
A modular carrier — New York Bagel Bar
A modular carrier

Impact

DesignRush Best Packaging Designs. A modular pack language that can take seasonal and merch extensions without a new identity.

NEXT PROJECTKEY ART / CAMPAIGN

Oddyssey